Later Starter fits one person posting for one brand, up to 30 scheduled posts per profile each month, with no one else needing a login. Move to Growth when you add a client’s accounts, need client approvals inside Later, or post more than 30 times a month on a network. Scale is for six brands or deeper analytics. Decide on the yearly price only if you are sure, because Later plans are non-refundable.
Later’s pricing page and help center checked November 2, 2026, in US dollars before tax. This article contains no affiliate links.
What each plan gives one person
Later’s pricing page lists three paid plans and a 14-day trial. The table shows the rows that decide the plan for a solo business.
| Item | Starter | Growth | Scale |
|---|---|---|---|
| Price billed yearly | $18.75 | $37.50 | $82.50 |
| Price billed monthly | $25 | $50 | $110 |
| Social sets | 1 (8 profiles) | 2 (16 profiles) | 6 (48 profiles) |
| Users | 1 | 2 | 4 |
| Scheduled posts per profile each month | 30 | 180 | Unlimited |
| AI credits each month | 5 | 50 | 100 |
| Analytics history | 3 months | 1 year | 2 years |
| Approvals and social inbox | No | Yes | Yes |
| Extra social sets or users | Not available | Can be added | Can be added |
Social sets decide more than price
A social set is one profile on each network Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. Later describes it as a way to organize content “by brand or client”. In practice, one social set equals one brand.
That makes the first question simple: how many brands do you post for? Your own business alone fits Starter. Your business plus one client needs two social sets, which means Growth, because Starter cannot buy extra sets. On Growth the pricing page shows extra social sets at $11.25 a month each on yearly billing, or $15 a month each on monthly billing.
How the 30-post limit really works
Later’s FAQ says the limit counts scheduled posts per month per profile, not per social set, and that posts count when they are scheduled rather than when they are published. On Starter, an Instagram account and a TikTok account each get 30, so cross-posting the same video to both uses one from each.
Thirty a month is roughly one post a day on each network. If your plan includes Stories or several Reels a day, count a typical week before choosing Starter; Growth raises the limit to 180 per profile.
When Growth earns its price for client work
- Client approvals. Growth includes internal and external collaboration and approvals, so a client can sign off in Later instead of in an email thread.
- A second login. Starter is limited to one user. Growth includes two, enough for you plus a client or an assistant.
- Replies in one place. Growth adds a social inbox for comments and messages.
- AI captions. Starter’s five AI credits a month run out quickly; see our guide to Later’s AI caption tools before counting on them.
If two clients are the reason for upgrading, compare the cost per client with our Later vs Buffer comparison, which prices both tools for a growing client roster.
Yearly or monthly, and the trial
Yearly billing is shown as 25% off, or three months free. Over twelve months that is $225 against $300 for Starter, and $450 against $600 for Growth. The pricing FAQ says yearly plans are billed once a year and renew automatically.
Two rules make the choice matter more than usual:
- The trial converts automatically. Later’s trial FAQ says you enter card details and choose yearly or monthly billing at the start, and the subscription begins when the 14 days end unless you cancel first.
- Plans are non-refundable. Later’s refund policy says paid plans are non-refundable, with exceptions reviewed case by case and possibly subject to early termination fees.
If you are not sure the workflow will stick, choose monthly billing during the trial and switch to yearly once you have posted through a full month.
Which plan fits
| Your situation | Plan |
|---|---|
| Your own brand, up to about one post a day per network, working alone | Starter |
| Your brand plus one client, or a client who approves posts | Growth |
| More than 30 posts a month on one profile | Growth |
| Five or six client brands, competitor benchmarks or ads analytics | Scale |
Frequently asked questions
Does Later have a free plan?
The pricing page lists only Starter, Growth and Scale, with a 14-day free trial. The help center mentions existing Free-plan accounts, but no free plan is offered on the pricing page.
Do posts count when they are scheduled or published?
When they are scheduled, according to Later’s FAQ.
Can I add a second user to Starter?
No. Later’s FAQ says Starter is limited to one user, and extra users are available only on paid plans above it.
Can I get a refund on a yearly plan?
Later’s refund policy says plans are non-refundable, with exceptions reviewed case by case.
Sources and method
We read Later’s pricing page on yearly and monthly billing, including its plan details and FAQ, and the help center articles on trials and the refund policy, all on November 2, 2026. Twelve-month totals are our arithmetic. Before you subscribe, check how approvals look to a client and tax on your bill.
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